Popular Wealth

May 25th, 2008 – Followers of celebrity blogs have probably heard of “the john chow effect” or marveled at how a celebrity product endorsement from a celebrity blogger has worked wonders for traffic and affiliate sales on the blog being promoted. It’s not a mystery, star power makes waves and people listen.

What IS a mystery is the fact that many blogs and affiliates simply don’t realise that they can hire their own celebrity product endorsements, for real!

If your blog is about poker and you want to make a big splash you might just want to see if one of the worlds best poker players, two time wsop bracelet winner Jennifer Harman, is available to give your event a thumbs up. You gain buzz and she gains exposure.

Perhaps your blog is about music and you would love a music star to give props to your blog even in some small way. Take the time to host an event or do something remarkable and maybe you can make it happen. Motley Crue frontman Vince Neil regularly takes part in celebrity endorsements, if you take care of making it easy for Vince to say yes to your request, he just might endorse your project.

Maybe you are a George Foreman Grill affiliate with record sales, contact George!

Celebrity product endorsements work and have long term benefits, here are some tips on finding the right celeb and getting them to say yes to your request.

#1 – Create something worthwhile, celebrity time is valuable.
#2 – Do your homework on the celebrity, find unique opportunities.
#3 – Promote the celebrity in a sincere manner, it has to be win-win.
#4 – Maximize on the effects of the endorsement, write about it.

#5 – Make it easy to say yes by taking care of things in advance.
#6 – Be specific, if a picture is all you want don’t ask for more.
#7 – See if similar sites or businesses would want to take part.
#8 – Create a unique top quality event dedicated to the celebrity.

#9 – Remember that it takes money to make money, reward them well.
#10 – Be realistic with your expectations and remain proffesional.

I can’t stress enough that your blog is who you associate it with, which is why many top sites like Techcrunch would never link to you (no offense Mr Arrington, just being real). Like I mentioned above, if you are an affiliate selling products like the George Foreman Grill… do a REALLY knockout job of it, break records and THEN seek the thumbs up from George.

Why? Because George has a brand to maintain, the best Grill with his name on it, so YOU need to be the best too. Oh and after being the best AND getting an official thumbs up… forget about it, your blog is now legend! (get to work)